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From our Doughcloyne Store
Permanent Creme Hair Colour
Illumina Color is a premium brand that introduces the wonder of light to the Wella Professionals portfolio.
Sheer color that's luminous in every kind of light.
Superior Light Reflection
Superior Hair Protection
Up to 100% grey/white coverage with a sheer result.
*Color after color vs. next biggest leading permanent color brand with 100% grey coverage.
Medium Blonde