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VAT Free Explained
How does VAT Free work?
We apply a discount to all items which is equal to VAT FREE. VAT is still applied to your order at the current rate, however, the discount is the equivalent to not paying VAT. We must charge and display VAT for legal reasons.
If an item is excluded from VAT Free (see below), you should expect to pay the price including VAT displayed.
Please note that all trade prices online are displayed ex VAT.
VAT Free Terms & Conditions
VAT Free discount is only available during days advertised. To avail of the VAT Free sale online you must enter the code which is sent via email/text or advertised on social media platforms. VAT Free discount does not apply to delivery charges and cannot be used in conjunction with any other offer, bulk buy offer or discount. Items are subject to availability and while stocks last. VAT Free offers not available to credit customers and cannot go on account. Some exclusions apply, including but not limited to: GHD, REM, Lycon, Color Wow, K18, Carlton, Callus Peel, St Tropez, all spray tan machines, all Sterex Epilator machines. Normal terms and conditions apply.
Example
For example, if you buy an item costing €120 ex VAT. You would normally pay €147.60 including VAT for this item, using the VAT rate of 23%. During a VAT Free, we apply a discount of €22.44 to this item, bringing the total down to €97.56 ex VAT. We then add VAT of 23% to this, which brings the total to €120, which would be the original price before VAT. Legally we have to charge VAT on every transaction, which is why the discount is applied this way.
If you are VAT registered you can still reclaim your VAT.