VAT Free Explained

How does VAT Free work?

We apply a discount to all items which is equal to VAT FREE. VAT is still applied to your order at the current rate, however the discount is the equivalent to not paying VAT. We must charge and display VAT for legal reasons.
Please note that all trade prices online are displayed ex VAT.


For example, if you buy an item costing €100 ex VAT. You would normally pay €123 including VAT for this item, using the VAT rate of 23%. During a VAT Free, we apply a discount of €18.70 to this item, bringing the total down to €81.30 ex VAT. We then add VAT of 23% to this, which brings the total to €100, which would be the original price before VAT.

If you are VAT registered you can still reclaim your VAT.

Here are some screenshots of how the VAT will be deducted from your order.

Please remember all prices online are displayed ex VAT.

If you order an item costing €100 ex VAT. The total you would normally pay is €123 inc VAT. The shipping is free in this example as there is free shipping for all online orders over €100.

You can see from the example below how the VAT Free discount works after you enter the code. As you can see here, you enter the code in the Webstore Coupon section. Please ensure that you use all capital letters when entering the code. There is a different code for every VAT Free we do, we send the code to our registered trade customers via text and email. 

VAT Free Terms & Conditions

VAT Free discount is only available during days advertised. Items are subject to availability and while stocks last. Some exclusions apply, including but not limited to: all GHD products, all OPI products, all GlamGlow products, all Lycon products, all XenTan products, all St Tropez products, all spray tan machines, all Sterex Epilator machines and the FHI Runway Heated Rollers system. Normal terms and conditions apply.